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Nana Ji was an avid researcher and an Ayurveda enthusiast since his
childhood. He was so keenly interested in Ayurveda that he would look for
treatments for any health problems in Ayurveda. He believed that Ayurveda had a
permanent cure for the majority of health problems.

Interestingly, he had a collection of over 2500 books related to Ayurveda in
his home library in Bhagalpur, Bihar.

So when 30 years ago his wife Shakuntala Devi was diagnosed with diabetes and
had acute foot ache, Nanaji decided to use his knowledge of Ayurveda in finding
a cure for Nani Ji's pain. He went on to invent a miracle massage oil (Ortho CP
Massage Oil) that helped relieve naniji of her foot ache.


A few years later he encountered a sudden increase in his hair fall. He once
again looked towards Ayurveda to find a cure & the recipe for a hair oil
was formulated. But, there were a few inconsistencies in the effectiveness
during his first attempt at making the oil. And being engrossed in his textile
business, Nanaji couldn't find time to modify & improve the formula.

His research was still on. Whenever he had time, he read books on Ayurveda and
experimented with herbs at home. Nanaji spent over two decades & filled
thousands of pages with his research.

After the covid wave, his daughter Vinita noticed a steep rise in her hair
fall. That's what motivated Nanaji in concocting a solution for hair fall
problem of his daughter. According to Nanaji, "The motive behind making
the hair oil was to save my daughter from facing the stigma of not having hair
just as I faced for my baldness."

This gave Nanaji the spark to utilize his knowledge and research in developing
an effective solution for hair fall. Little did Nanaji know that the knowledge
that he acquired over 25 years was about to culminate into a 'Miracle' product.

Nanaji gave attention to minute detail and fetched the ingredients from around
the country. He made sure the ingredients came from the right place and were of
the highest quality. After processing & conducting trials, the oil was
ready. The formula used was effective & unbeatable.

Seeing the results on himself and his daughter Nanaji distributed it to
family & friends. Everybody appreciated him for the results. Eventually
Nanaji and his daughter started selling through Instagram, with only 1 motive जनकल्याण.

When his inspiring story was shared on social media by his
granddaughter-in-law, Nanaji became an overnight sensation & a superstar. An
idea that popped out from a common man's modest quest was now all over the
internet & we began getting a massive following. When the testaments of the
oil were shared on social media, numerous enquiries poured in. Thousands of
people wanted to use the oil. And this gave birth to our brand AVIMEE HERBALS.
And the rest, as they say, is history.

A common man at the age of 85 years achieved uncommon & unprecedented
success through his grit & determination. Today, Avimee herbal's products
are well appreciated & recognised among its thousands of users. And what
makes us stand out is our "Honestly".

  • The Better India

    The 85-year-old resident of Surat, Gujarat, has joined a growing tribe of entrepreneurs who emerge post-retirement age. His wife Shakuntala is his business partner...

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  • Denik Bhaskar

    ‘हम सबको जिंदगी किसी मकसद से मिली है। जो ऐसा समझते हैं उन्हें जिंदगी कई मौके देती है’- ये कहना है 85 साल के राधाकृष्ण चौधरी का। जो 85 की उम्र में आयुर्वेदिक कॉस्मेटिक्स प्रोडक्ट का बिजनेस कर रहे हैं। एक साल में ही उन्होंने अमेरिका, ऑस्ट्रेलिया, न्यूजीलैंड, स्विट्जरलैंड, जर्मनी सहित दुनिया के 50 से ज्यादा देशों में अपने कस्टमर बना लिए हैं। इससे वो हर महीने 1.5 करोड़ का बिजनेस कर रहे हैं और 25 लोगों को रोजगार भी दिया है।

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  • Icy Tales

    Radhakrishna Choudhury and his beloved wife Shakuntala Choudhury the founders of Avimee Herbal, have established that retirement is just a phase and age is a mere number. Radhakrishna Ji or his clients affectionately call him ‘Nana Ji’ (Grandfather), was concerned about the hair fall his daughter complained about. Still, instead of delving into home remedies or the usual advice, he decided to walk the extra mile for addressing his concern.

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  • Briefly News

    Radha Krishan Choudhary of Gujarat's Surat, with his wife Shakuntala, started "Avimee Herbals" in June 2021. The hair oil aims to provide a chemical-free solution to deal with issues like early balding, excessive hair loss, greying, and dandruff. For three months, the couple ran experiments on themselves, close friends and family. The couple prioritises the quality of "Keshpallav Hair Oil" over money.

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  • Hindustan Times

    Among all the relationships in life, one of the most endearing is that of a life partner. They are the ones who are meant to stay with you for life. It is important that you acknowledge and appreciate their efforts. In this Instagram video an elderly man imparts a life lesson about the same and it is wholesome to watch.

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  • News 18

    An 85-year old couple is inspiring everyone on social media by showing how age can be just a number if one is determined to do something. The clip shared by the Instagram page Humans of Bombay has brought a smile to everyone’s face. The clip shows a journey of an 85-year old man who started his business of hair oil with his wife as a business partner. The caption reads, “The best kind of partnership." The video begins with a text reading that he got the idea of making his own hair oil as his daughter always complained of hair fall.

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  • Indiatimes

    85 साल का एक कपल सोशल मीडिया पर चर्चा का विषय बना हुआ है. इस कपल की कहानी बताती है कि इंसान अगर कुछ करने की ठान ले तो उसकी उम्र कोई मायने नहीं रखती है. इंस्टाग्राम पेज ह्यूमन्स ऑफ बॉम्बे ने इस कपल की एक वीडियो क्लिप शेयर की है. वीडियो में एक 85 साल के बुजुर्ग की यात्रा दिखाई गई है, जिसने अपनी पत्नी के साथ एक व्यापारिक भागीदार के रूप में बालों के तेल का व्यवसाय शुरू किया था.

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  • Kidsstoppress

    85-year-old Mr R K Choudhary was dealing with a similar situation at home with his daughter. His love for age-old wisdom, knowledge about traditional herbs and spices and his daughter’s hair loss prompted him to take it all a step further. Must watch!

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  • DNA India

    If you are looking to brighten up your day and smile then here is a super-cute video for you of an elderly couple who is winning hearts all over the country. This video was shared by the page of 'Humans of Bombay' on Instagram. The video is about how a man at the age of 85 started a business of his own with his wife as his partner.

    Read More 
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